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The majority of gaming companies (at least 90% of them) all have a front-loaded model. The reason they have constant releases every month or so is not because they enjoy releasing products, nor even because they can. It is because they must.

It is no secret that most sales of a gaming book occur within the first three months, with some (very few) products becoming ‘evergreen’ and having long sales tails. The thing is, if you have a nice big, respectable gaming company, you need those three-month sales just to survive, to the extent that if you go three months without a release, you begin seeing serious cashflow issues. Beyond that, gaming companies start imploding.